Sizzle on the Stand:
How to Communicate Effectively on the Witness Stand
One-Hour Live Webinar Presentation
April 5, 2010

Featuring Deborah Shames David Booth	Brought to you in partnership with
Webinar Time 11:00 am - 12:00 pm Pacific Time 12:00 pm - 1:00 pm Mountain Time 1:00 pm - 2:00 pm Central Time 2:00 pm - 3:00 pm Eastern Time

Program Content
When contracted to provide expert witness testimony, CPAs need to do more than deliver their findings. Persuasive engagement techniques are critical for success. Great communicators can draw inspiration from professional actors. Performers know how to frame their content, choose the appropriate role, manage anxiety, dress the part, identify an intention and deliver it through a role. Trained performers are masters of emotional persuasion. Draw upon the communication skills used by performers to influence the judge and jury. Becoming a successful expert witness results in a lucrative business, both from your current clients, as well as opposing counsel.

This course covers communication skills specific to testifying on the stand, from the way to frame content, to posture, gestures and clothing choices. Deborah and David will share techniques for how to be the most persuasive and influence the court to your point of view. They will give examples of how to identify and achieve your intention. They will also discuss how to select the appropriate role, whether it be trusted advisor, motivator or expert. Most professionals spend the majority of their prep time researching and preparing their content to be presented. Deborah and David will demonstrate the critical importance of delivery skills and rehearsal to reinforce your content.

Learning Objectives
After completing this Webinar course participants will be able to:

• Demonstrate how to use compelling data and delivery skills to influence the judge and jury to their point of view
• List performance techniques to overcome anxiety, choose the right role, and achieve intention on the witness stand
• Translate technical information into easy to understand, memorable content

Who Should Attend
CPAs, Attorneys, CEOs and anyone who serves as an expert witness.

Presenters

Deborah Shames and David Booth Deborah Shames and David Booth founded Eloqui, a communication and presentation firm based in Southern California. Field-trained as directors, they have translated performance techniques from the Entertainment Industry for the business professional. Eloqui training utilizes the latest research from Neuroscience and draws on Impression Management from Psychology. Eloqui trains companies to deliver their competitive advantage. Their clients include TDAmeritrade, Amgen, Mattel and Fisher Price, as well as accounting, law, financial and insurance firms. They also coach individuals to identify their strengths, utilize their authentic voice and drive business. Their two tip books, the Speaker Survival Guide and Briefly Speaking are available on Amazon.com. And this fall, their book on the Eloqui method will be published by McGraw-Hill Professional.

CPE Credits

Program Level: Overview	Delivery Method: Group-Internet-Based
Prerequisites: None	CPE Credits: One (1) hour
Advanced Preparation: None	Fields of study: Specialized Knowledge & Applications